Mr. Saitta will direct all retail sales for Herbert J. Sims nationwide, with all retail brokers reporting to him. In addition, he will serve as a member of the firm’s management committee and will be instrumental in reviewing current sales practices and procedures.

Mr. Saitta joins Sims from the Bank of New York, where he was Managing Director and Sales Director for the Retail Investment and Private Bank Brokerage divisions. Previously, he was Senior Vice President at JP Morgan Investments, where he was responsible for strategic sales and distribution across partnerships with Middle Market, Private Bank, Select Banking and Employee Segments. Mr. Saitta spent the majority of his career at FleetBoston’s brokerage division, Quick and Reilly, Inc. where his last position was Senior Vice President and Director of National Sales. He completed the three-year Securities Industry Institute program at the Wharton School of Business and holds an undergraduate degree in Public Administration from Stonehill College in Massachusetts.

Said William B. Sims, CEO of Herbert J. Sims & Co., “We’re delighted to welcome Paul Saitta. We are confident that Paul’s industry expertise will enable us to accelerate our retail sales expansion.”