Mr. Sims is nationally known for his expertise in the senior living industry, where he has overseen the financing of hundreds of projects since he joined the firm in 1973. His expertise also includes mergers and acquisitions as well as the restructuring and refinancing of distressed properties. In addition to working with investment banking clients, Mr. Sims oversees the firm's retail and institutional distribution of securities. He has been a guest speaker at dozens of investment seminars and is the author of numerous articles.

Over the past 30 years he has lived through the ups and downs of various segments of the industry and has valuable insight into the planning for future success of senior living providers.  He serves on the Board of Directors and is Treasurer of a non-profit senior living company.   Mr. Sims was honored by Aging in America Inc. in 2005 for his contributions to senior housing.

Prior to joining Herbert J. Sims & Co., Inc., Mr. Sims worked in the bond department of Merrill Lynch where he served as a liaison between the branch offices nationwide and the underwriting and trading departments in New York City.

Mr. Sims graduated from the Hotchkiss School and received his Bachelor of Arts degree from Yale University. He attended the Stanford University Graduate School of Business and earned his Masters of Business Administration degree from New York University.